Local SEO Tips For Websites
There’s no way one can’t know what’s SEO. However, what many do not know is the strategies and techniques that give best results. There are several strategies, tips and tricks one can come across. But what really works? What are the techniques deployed by experts? What are secrets to a successful local SEO campaign? There are very common questions. Here, I am going to cover a few strategies or tips, I consider best.
10 Local SEO Technique To Implement On Your Website
Linking: Search Engines love links and rank a site based on the high quality backlinks. Local SEO campaign’s efforts are best known with the quality backlinks received. However, link farms, hidden links and crosslinks are a definite NO!
Social Bookmarking: Using Social Bookmarking improves a site’s ranking and local seo position considerably. There are several Social Bookmarking sites that can be deployed for your local seo campaign purpose.
Use Bold Tags: Highlighting the targeted keyword in the site and content published, is another trick. However, this should not be overused. For example, if you use the keyword ten times, you can use bold tags twice.
Content Exchange & Publishing: Content is the kind of any internet marketing campaign. We all know articles with a link back to the site get listed with search results better. Likewise, posting guest posts in related blogs or other sites also get listed higher. This is another trick to maximize your local SEO and regular seo efforts.
Site Map: Every site should have a site map, so it is easier for the search engines to get all the pages with a few clicks. The site map should clearly depict how the site is linked. This will boost your local seo campaign result.
Picture Tags: Yes, using pictures is not only attractive, but also conveys more message that what words can convey. However, search engines do not read them and it is important to use tags, so they get indexed in the results. Browse my local seo blogs, most of my posts have pictures with tags about local seo. Check the following link if you’re looking for daily photos. This blog is also a great example of how local seo should be done.
Title for Links: Give your site and the other pages a title. This title should be including the keywords, as this will help with indexing.
Stay away from Duplicate Content: Duplicate content can take many forms. It could you linking between your sites with the same layout and content, or using same content across multiple sites, etc. Everything will be termed as duplicate content and penalized by search engines. This will kill your local seo campaign.
Choose backlinks wisely: When linking with a site, ensure the site is good. If you exchange links with link farms, or other unscrupulous sites for boosting the number of backlinks, it will look like spamming to the search engines. Search Engines not only count the links, but also classify them as high quality and spam links! Ensure you don’t have too many spam links to avoid being penalized when running a local seo campaign. Please note: google is always very kind regarding spam links. Think about it, if links really can hurt your site, I can run a negative campaign on my competitions to bury their sites.
There’s no doubt there will be many unethical seo companies that are willing to do this type of local seo or regular seo campaign. With that in mind, please consider building high quality links for the best result. Do not abuse google’s lenient policy about their linking algorithm.
Some of the techniques above are onsite seo techniques. Onsite seo is also very important that is often overlooked. My experience says websites with proper onsite seo work will rank higher against websites with poor onsite seo work. This is true whether you are doing local seo or regular seo campaign.
Stay away from practices that will be frowned by Search Engines. Using cloaking, hidden links or text and other similar measures, will earn the wrath of Search Engines. Following these simple strategies will help a great deal with improving your ranking and maximize local SEO efforts.