Local SEO For Small Business
LOCAL SEO TIPS: SEO, or search engine optimization, is crucial for any online businesses. That’s been known for a long time, and experts have been doing many things to increase rankings through Google and other search engines for their clients. SEO involves a lot of facets, and these are analyzed and over-analyzed all the time as new sites come up, and the competition heats up. But with the web of today, competition in any field or industry is incredibly high, and that’s why we’re seeing large corporations start to go after local demographics. This local targeting is something your small business can do also, and something you should do to gain more visitors, and more clients. Here’s some information about local SEO and how it can help your small business
What is Local SEO?
First, what is local SEO? Well, just like the normal version, where you optimize your site to attract more visitors, and you spread the word in various ways so others know about your content and can find it when they put key words in search engines, local SEO works the same way, but for a local audience.
This means that your efforts will be targeted at a specific group of people, through specific means. Who would benefit from local seo? Well, large corporations who sell items that anybody would need don’t have to ask that question, they can simply do targeted local SEO on basically every large community in the country.
For a small business however it makes more sense to target one, or a few areas, depending on what you sell. If, for example, you sell smartphone accessories, then it makes sense to target large cities that are known for their technological advancements, like San Francisco or Seattle. Getting an idea of where your buyers are is crucial, and you can do that also for those that already bought from you, so you can discover new markets.
Knowing Your Target Market
Once you know which locations you want to target with your local SEO, how do you actually market to them? Well, now with modern ads networks, you can talk directly to your target niche through AdWords or Facebook Ads by selecting which regions you want to advertise to. But marketing is just part of it. Local SEO must also be done on your own site. Using the same example, you might want to rename your current site that’s called “The best smartphone accessories around” to “The best smartphone accessories in Seattle”. Then, you can also create more pages for other areas.
This works very well because there’s still a lot of people who dislike buying from online retailers, especially those from foreign locations. If they see you’re a local business, they will be more likely to buy. Another tip is to publish articles that are aimed at the people of a community, and link back to your site, using keywords like the name of the town.
These are just a few tips that can help with local SEO, but as the online market landscape gets more crowded, there’s dozens of various tricks that can be done to help your site get its place in the middle of so much competition, by relying on a local community, and local SEO is just the start.