Local SEO and Regular SEO
SEO has undergone numerous changes with the advent of smartphone and search engines listing results based on the location. This has brought Local SEO, where business that are restricted to one location and businesses that intend to concentrate on specific locations, can get listed accordingly. So Local SEO is where the marketing efforts are targeted for local searches, unlike Regular SEO where global audience are targeted.
So, besides the difference in target audience, are there are any other differences? Yes, there are! The changes vary right from the campaign done, to the efforts that are deployed. Let us take a look at a few major differences between both.
Physical Address: During Regular SEO campaigns, physical address is not given priority. When optimizing in Local SEO for local listings, physical address is of immense importance. This is because. Google will be indexing pages for local searches based on the address. So the website should include it, much like your Google Places. Also, Google Places listing should be updated and checked regularly.
Keyword: With Local SEO, every keyword is an individual campaign. Unlike Regular SEO, you would not be able to generalize your campaign for all keywords. Depending on the resources, you choose how to work out your strategy, either one keyword and one campaign or multiple campaigns for all your keywords for Local SEO.
Citations: Citations are what backlinks are for Regular SEO. Citations are mentions of your business by reputed sites, including review site and local dailies. They could also be from directories and other sources. So for Local SEO, citations are very important to get indexed better.
Categories: Regular SEO does not give importance to categorization of your business, but Local SEO does. Yes, every business will fall under a specific category and listing your business accordingly makes a lot of difference.
Locate your Business at Closer Proximity to the City: It is yet to be established if Google prioritizes their listings based on the location. However, it looks like, businesses that are more close to the city get listed better, than those situated far off. It is a good idea to check on this, using different addresses or through other means.
Reviews: Google ranks results based on the reviews and also, lists reviews along with the search results. So, it is important to be watching out for user generated reviews. An unhappy customer or your competitors might post reviews that can hurt your business. Being mindful of reviews can help handle them and ensure your online reputation is maintained. Reviews are very important for your local seo campaign.
Go Social: Besides Google, Facebook also optimizes their ad campaigns based on the location. Since Facebook is one of the most frequented Social sites, besides Twitter and Google+, it is good to ensure your business page enjoys good traffic. While creating your Facebook or Google+ business page, give details on the address, to make sure it gets listed for local searches. Social sites are important aspect of any internet marketing campaign. Make sure you use it to your advantage for both Local SEO and Regular SEO. The only difference between both is the inclusion of address, where for Local SEO efforts, you need to enter.
Think Mobile: With smartphones taking the world by storm, Local SEO has gained more prominent. This is because; smartphones lists searches that are relevant to the Geographic location. So during your marketing campaigns, ensure you include mobile friendly aspects to be listed across all platforms.