Local SEO Techniques That’s Effective
Keyword is the root of any local SEO Campaign. When giving Web page Title, ensure you add the keyword. Headers and header tags are other areas where keywords can be added. It is important not to overstuff the keywords, but, keyword density could be anywhere from 1% – 5%.
SERP is the acronym for Search Engine Result Pages. When the result pages are generated, not just keywords, but the link quality is also considered. So, besides adding relevant keywords in the required density, it is important to have backlinks. Pages with more backlinks are listed better. Consider this when drafting strategy for your local SEO campaign.
Next thing that’s considered by the Search Engines – Quality of the backlinks. Pages with more links and more links that rank better get better ranking from Google and other search engines.
Link Exchange is another idea. When SERPs are displayed, sites with more backlinks are listed. However, not always can one generate links without negotiating. It is a good idea to mail relevant webmasters and request for link exchange.
Remember: All these links should be relevant, if you don’t want to be frowned for trying to mislead the system.
Content rules the Internet. So generating high quality content in the form of articles, blog posts and other similar content posts can add to the value of the site. As much as quality content is important, so is updating the site content at regular intervals. A site that is updated on a regular basis will be indexed often and ranked better. With the latest changes in the recent Google Panda Update, site updation is given importance.
When Mark Up is structured semantically, it becomes easy for Search Engines to fetch what they want. This way, the site can rank better.
Internal Linking within the site and having a site map are crucial factors. Both these steps aid with improving search engine rankings, without much ado.
Local SEO For A Long Term
White Hat Local SEO vs Black Hat Local SEO: There are both White Hat and Black Hat SEO, besides other less popular local SEO methods like Gray Hat, Green Hat, etc. However, White Hat SEO is an ethical local SEO method that does not include stuff search engines frown upon. They use strategies allowed by the search engines and hence, the results are long lasting. However, while
Black Hat local SEO does work, the results are short-lived. Once caught, the search engines might hand over a suspension or a permanent ban, calling for unwanted problems.
Not many knows site design and local SEO results go hand in hand. It is important to optimize the site design, before any local SEO efforts are commenced.
Author Tags allow one to use Company Name, where the site will be ranked for it. Also, not all pages can be crawled by Search Engines. When you don’t want Search Engines to crawl a few pages, make sure to use Robot.txt.
When all the above mentioned techniques are considered while drafting local SEO strategy, the results can be astounding.